--- Logo Design ---
Monday, November 4, 2013
--- Principals and Elements of Design ---
What is design
Design elements are the basic units of a visual image.
The principle of design govern the relationship of the
elements used to organize the composition as a whole
All imagery, art, design, and photography alike…
Design elements
Space
-
Can exist
in 2 or 3 dimensions. Can be positive or negative space.
-
Can refer to foreground, mid, or background
elements
-
Line
-Can be used to show height in topographical maps
Color
Can describe an emotion,
Shape
Is what helps us identify things in our minds
Can be geometric, organic
Texture
Can be used to imply there is texture
Can be used for emphasis on depth
Used in comic book art
Used to catch peoples attention
Value
Refers to the light and dark areas of an image
Tonal value
Unity
Unity creates a sense of order, a consistency in size and
shape
Proximity can create a sense of unity; it can also show a
lack of unity
Variety
In colors, shapes, sizes
Repetition
Very popular
Andy Warhol popularized this
Harmony
Very similar to unity
What we get when things look like they belong in a design
All aspects of design combined create harmony
Proximity
Alignment and spacing is key to effectively displaying
information
Proportion
Also known as scale
Can convey and change elements in our designs
Functionality
Does it serve a purpose?
--- Color Theory ---
Part 1
Part 3
•
What
are the 3 primary colors?
Red,
yellow, green, and blue.
•
How
are secondary colors created? Cite an example
When
two of the primary colors are mixed together. Cyan is a secondary color, which
is made by mixing light blue with green.
•
How
are tertiary colors created? Cite an example
By mixing a primary
color with a secondary color. Azure is a tertiary color made by mixing cyan and
blue.
•
What
is the difference between subtractive and additive color models?
Additive
color is when a color is created by mixing the visible light emitted from
differently colored light sources. But with subtractive colors, light is
removed from various part of the visible spectrum to create colors.
•
How
can color affect our perception?
Different
color can make you hungry or not. Also, brighter color will draw you to that
object whereas dull colors will put you off.
•
How
does one color affect another?
For
example, most colors, when placed next to their complements, produce vibrating,
electric effects. Other colors, in the right combinations, produce different
affects.
Grayscale Image:
Monotone Image:
Complimentary Colors:
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