--- Principals and Elements of Design ---

What is design

Design elements are the basic units of a visual image.                

The principle of design govern the relationship of the elements used to organize the composition as a whole

All imagery, art, design, and photography alike…

Design elements

Space

-        Can exist in 2 or 3 dimensions. Can be positive or negative space.

-       Can refer to foreground, mid, or background elements

-        

Line

-Can be used to show height in topographical maps

Color

Can describe an emotion,

Shape

Is what helps us identify things in our minds

Can be geometric, organic

Texture

Can be used to imply there is texture

Can be used for emphasis on depth

Used in comic book art

Used to catch peoples attention

Value

Refers to the light and dark areas of an image

Tonal value

Unity

Unity creates a sense of order, a consistency in size and shape

Proximity can create a sense of unity; it can also show a lack of unity

Variety

In colors, shapes, sizes

Repetition

Very popular

Andy Warhol popularized this

Harmony

Very similar to unity

What we get when things look like they belong in a design

All aspects of design combined create harmony

Proximity

Alignment and spacing is key to effectively displaying information

Proportion

Also known as scale

Can convey and change elements in our designs

Functionality

Does it serve a purpose?