--- Helvetica The Movie ---
•
Where
does Helvetica originate from? What country?
Helvetica originates in Switzerland.
•
What
does the original name mean? What is it's translation in English?
Helvetica, originally written in Latin, translates to "The
Swiss Type-Face".
•
What
year was Helvetica created?
Helvetica was created in 1957
•
What
is the design style that Helvetica brought to popularity worldwide?
The “Swiss design” style popularized Helvetica and its clean and
simple characteristics.
•
List
the names of 3 different design styles or design movements that are discussed
in the film.
Modernism, post-modernism, and the grunge, were all discussed in
the film.
• Write about some of the insight about design you have taken away from the film. You can provide quotes if you like.
It’s amazing how much the typeface itself, as well as the
weight, angle, direction, and color of the text can affect a design so much. I
feel most people would assume the actual artwork and layout of the design would
be much more essential to creating a great aesthetic presentation, where as the
type and how designers manipulate it just as important, especially to many
people who dedicate many hours of their time picking the perfect font to match
their design.
------------------------------------------------------------------------------------------------
Helvetica can be seen everywhere, and is not just limited to
just text on paper.
Wim Crouwell
“Wim Crouwel, born in Groningen (the Netherlands)
in 1928 is a remarkable and inspiring figure with an inventive spirit and
vision, vigorous and always distinguished…”
Mathew Carter
"The most
important typography designer of our time, MATTHEW CARTER (1937) is one of the
few designers whose work is used by millions of people every day. Having
devoted the first half of his career to typefaces for use in print, such as
Miller and Bell Centennial, he then pioneered the design of fonts for use on
screen, notably Verdana for Microsoft."
Lars Muller
"Lars Müller was born in Oslo in
1955, and although a Norwegian citizen, has been based in Switzerland since
1963.
After an apprenticeship as a
graphic designer and some years as a peripatetic student in the United States
and Holland, Lars Müller returned to Switzerland in 1982 and established his
studio in Baden. Since 1996, he has been a partner of 'Integral Concept', an interdisciplinary design group active in Paris, Milan, Zürich, Berlin, and
Montreal."
Massimo Vignelli
"Massimo Vignelli is a designer who has done
work in a number of areas ranging from package design to houseware design to
furniture design to public signage to showroom design through Vignelli
Associates, which he co-founded with his wife, Lella."
http://en.wikipedia.org/wiki/Massimo_Vignelli
